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EPS165 (2 Credits)
Introduction to the industry's market and competitive structure. Includes the technical skills to develop a competitive strategy for entry into the business segment. Covers the market potential evaluation, niche identification, analysis of competition, and development of customer profiles. Also involves development of a marketing strategy and sales projections for new business ventures. Prerequisites: None.
- Term
- Fall 2026
- Weeks
- 8
- Delivery
- Online
- Designations
- None
- Next Start
- 9/28