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SBS204 (2 Credits)

Small Business Marketing and Advertising

Introduction to marketing and advertising strategies and methods including business image, target market analysis, and customer buying behavior profile. Analysis and selection of advertising/business promotion methods and timing. Methods of deciding product and market segment focus included. Design of an individual marketing and advertising/promotion plan from the point-of-view of both the consumer and the business. Prerequisites: None.

Term
Fall 2026
Weeks
8
Delivery
Online
Designations
None
Next Start
10/12

SBS204 (2 Credits)

Small Business Marketing and Advertising

Introduction to marketing and advertising strategies and methods including business image, target market analysis, and customer buying behavior profile. Analysis and selection of advertising/business promotion methods and timing. Methods of deciding product and market segment focus included. Design of an individual marketing and advertising/promotion plan from the point-of-view of both the consumer and the business. Prerequisites: None.

Term
Spring 2027
Weeks
8
Delivery
Online
Designations
None
Next Start
1/11

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